Good stories aren’t limited to a genre. Whether it's an essay on race issues, an interview with singer-songwriters, short and longford video, a short-story, speechwriting, website copy, or even a corporate thought piece seeking to challenge the status quo, I believe a well-written word engages the whole person.
A sample of my writing and approach.
Production, Editing of Video and Photography, Content/Messaging Creation
I had three weeks from when Gabby Reece signed on to be Brand Ambassador for Rebalance Health to when we were at her home for an 8-hour content production day. Too short of a window to source a location-based producer, I ran all pre-production and day-of production while concurrently shooting video alongside an established videographer and photographer who had to work simultaneously throughout the shoot in multiple scenes. After the shoot, we had a few weeks to storyboard, edit, and execute one of many videos highlighting Gabby and Rebalance’s partnership. With a one day shoot I was able to source and create multiple digital media deliverables throughout the following 9 months.
Brand Messaging, Photography, Content Strategy, Website Build for JT Tull Custom Homes
JT Tull Custom homes in the Texas Hill Country needed a place where future clients could see what they are about, how they approach custom homebuilding, and visuals that represented the finest aspects of their craftsmanship, while not looking like every other home building website around. After a few phone conversations wherein we established their voice, look, and feel, I traveled to Texas for a multi-day shoot to capture the details and essence of JT Tull Custom Homes at work. With an abundance of stories in hand – both visual and verbal – I edited all photography and wrote all the site copy to reflect the heart of JT Tull. I was able capture their brand – custom homes built for real living that present as immaculate showcases of what is possible.
Video Scripting, Brand Strategy, Messaging, Copyediting for HyperBorean
When you create a paradigm changing, clean-tech solution to cooling the way HyperBorean has, you need to be able to communicate how amazing it is without getting lost in the complexity behind the solution. They needed both future investors and potential clients to “get” what they are about in language all could understand. Collaborating with Benten.Design, we elevated, clarified, and simplified their messaging, design, and brand.
Content Strategy Project - International Theater Database
I was asked to present how I would approach content strategy for a site similar to IMDB.COM (Internet Movie Database) – ”Create a fluid, intuitive Theater Database, akin to IMDb.com, focused around plays and musical theater…”
It was a fun opportunity to bring together all the different stages and levels of content creation with a strategic infrastructure. In the process, I saw new ways to think and solve for complexities in governance, generative creation, and fostering a digital community.
Copyediting, Messaging, Strategy, and Content Design for Stone Enterprises
Stone Enterprises had a branding, messaging and communication problem. When you went to their site you couldn't tell what they actually did. This hurt their credibility despite their years of experience and expertise. Turns out they do a lot. They create custom software, provide big data visualization, infrastructure and automation solutions, and fractional CTO services, but you would never know it based on their old website. With a limited budget, in partnership with Benten Design, we sussed out the who, why, and what of Stone and rebuilt their brand and digital presence to reflect and communicate it all with clarity and simplicity.
Brand Messaging, Copywriting, Content Design, UX/UI – RISE Global Consulting
RISE has a unique approach to corporate consulting. They emphasize a focus on healthy cultures that create opportunity for employees to find their calling and step into it. Translating their cultural architecture approach into a brand message that anybody can resonate with upon visiting their site took some collaborative wordsmithing and intentional UX Content Design thinking. The results are a company story that is attractive and engaging.
More samples upon request...
Published Elsewhere...
Aside from The Ink, which I've been writing for over 15 years, and client work that includes the likes of LPL Financial, Red Robin, Chipotle, Peakview Communications, and Unbridled, I have works published in various digital outlets.
Some of my older work on the arts, life, and interviews with artists can be found at Curator Magazine and The Good Men Project